wishart is a purposefully small agency that makes a huge impact.
We've helped Canadian charities raise over TWO BILLION dollars.


John VanDuzer 60,000+ Hours

President + Creative Director

Although practice alone won’t make you play the cello like Yo Yo Ma, at wishart, we subscribe to the theory that more practice, more curiosity, and more shoulder-to-the-wheel hard work makes our work work harder, thereby raising more money for charities.

There are no ‘juniors’ here; everyone far exceeds the “magic number of greatness” which Malcolm Gladwell wrote about when he popularized the theory that anyone can master a skill with 10,000 hours of practice.

Not a fan of Malcolm’s big hair or self-promoting hot air?

Maybe the Macklemore & Ryan Lewis song, Ten Thousand Hours, will convince you:
The greats weren’t great because at birth they could paint
The greats were great because they paint a lot…
You put those hours in, and look at what you get
Nothing you can hold, but everything that it is

At wishart, regardless how many hours it takes, our promise is that we’ll never stop trying to better our very best work. That’s probably about all you really need to know about us.